The Crest Kids Advanced Fluoride Toothpaste is a dentist-recommended toothpaste for kids. It features a unique color-changing formula that helps kids brush their teeth for the full recommended 2 minutes, changing from blue to pink. The toothpaste fights cavities and promotes a healthier smile with its fluoride formula. It has a fun bubble gum flavor that kids love, making brushing teeth a pleasant experience. The toothpaste is suitable for toddlers aged 2-4 and older. It is also formaldehyde-free, making it a great option for parents who prioritize their child's health. The Crest Kids Advanced Fluoride Toothpaste is an ideal choice for parents who want to teach their kids good oral hygiene habits from a young age. With its engaging color-changing formula and delicious flavor, kids will love brushing their teeth. The toothpaste is easy to use and provides excellent cavity protection. It is a great way to promote healthy teeth and gums in kids. The Crest Kids Advanced Fluoride Toothpaste is a high-quality toothpaste that is both effective and fun for kids to use.