Crest 3D White Brilliance Luminous Purple Teeth Whitening Toothpaste is a premium oral care product that whitens teeth by removing 100% more surface stains in 3 days. It provides 24-hour active stain prevention and contains fluoride to help prevent cavities. The toothpaste has a unique purple formula and leaves a fresh, minty taste. It is suitable for everyday use and is gentle on teeth and gums.